Playing Career

Thomas Stanley Raymond Hafey (born 5 August 1931 – 12 May 2014) was a former Australian Rules Football Victorian Football League player and coach. Hafey played for Richmond between 1953 and 1958, and coached four clubs between 1966 and 1988, leading teams to a total of four premierships.
Follow Tom’s career path on Wikipedia.

Record of Achievements:
  • Played 67 games with the Richmond Football Club.
  • Captained and coached Shepparton in the Goulburn Valley League and 3 successive back to back premierships.
  • Coached four AFL teams – Richmond, Collingwood, Geelong and the Sydney Swans.
  • Coached over 500 VFL/AFL games for a 66% win record.
  • Teams coached made ten grand finals which resulted in four premiership and a tied grand final.
  • First year as Collingwood coach, the team rose from wooden spooners to be in the Grand Final.
  • Three years with the Sydney Swans, with Dr. Edelsten, took the Swans from second bottom to second top two years running.
  • Never beaten as a coach of the Victorian State Teams.
  • Eighteen players coached by Hafey have become AFL coaches.
  • Only once in twenty-two years coaching football did a Hafey-coached team finish lower than seventh.
Tom as an Ambassador

After playing at the highest level, Tom went on to become highly respected and dedicated coach to some of the top teams for many years. With his exceptional experience in public speaking and media, Tom had the people skills to successfully develop a strong connection with any audience.

Tom was an ambassador for Jeep, Swisse, the Tommy Hafey Club and Hafey’s Footy Tipping up until he passed away.



Testimonials for Tommy

  • “Excellent. Tom was very clear with his message at our recent managers’ conference. Success only comes if you are fully committed & disciplined. The message was delivered with enthusiasm reflected by anecdotal evidence. Great delivery, terrific approach, enthusiastic, left an impression.”


    My heartfelt thanks to Tom for making the time to accommodate my request. I felt privileged as Tom welcomed me into his house to sign the book. The 40 minutes conversation we spent discussing matters ranging from family, education, football and relationships in life and his genuine interest in them all is something I will remember and cherish. It is easy to see how this warm and genuine man has inspired so many.

    Roger Grech